Yesterday morning I was feeling rather squashed. What to do with that darn Etsy shop? Make it seasonal? Establish separate inventory? Close it entirely? After sharing that post, I went out to lunch with my dad. I basically spent the entire time talking about my situation (FYI – I often have to talk out loud in order to think). I realized that I needed to differentiate the two businesses somehow: my online business vs. my traveling business. They are already quite separate, so maybe I should capitalize on it.
That’s when I came up with the idea of using the online shop as place for de-stashing.Usually my process goes like this:
- Dye fibers to sell.
- Spin fibers that don’t sell after 6 months.
- Sell yarn.
- Knit with yarn that doesn’t sell.
However, instead of using those older fibers myself, what if I placed them in a “sale bin”? That would be my online shop! I could also list things like the grab bags when I have them available. And maybe I would list a few other resale items that I couldn’t sell on Etsy, like Eucalan or notions. Ironically, I just cleared out all my old stock and knit it up for holiday craft shows. So, it might not happen right away. This also means that I won’t have those lingering items to use myself, so instead I’ll just dye a pound or two extra for my use. That will also help freshen up the colors of the yarn and knitwear, since they will be intentional and not left-overs.
Thank you to everyone who contributed to the discussion. It was good to hear from fellow merchants and customers alike. It’s easy to lose perspective. We all need support from the community from time to time. Without each other, none of us could do this. I’m still thinking about closing the Etsy shop and reopening in a new location. For a long time I was afraid to do this. I would lose the following I had developed there over the years and the help from Etsy reaching customers. But honestly, it isn’t happening there. Nothing is happening there. I want to reinvent this aspect of my business and I feel like creating a new space might be the way to do it. I’ve been developing a shop at Storenvy and it’s fun! In fact, I can work on my listings while the shop is closed! WHAT?! Yes, someone decided that shop owners should be able to see their listings even when the shop is closed. Hm.
Stay tuned as I work through this new adventure!